The company operates as a residential real estate brokerage, providing services for buying and selling homes across over 100 markets in the United States and Canada. By integrating its own agents with proprietary technology, the company aims to enhance service efficiency, reduce costs, and improve customer satisfaction. It leverages a user-friendly listings-search website and mobile application to facilitate transactions and has also developed partnerships with other agents to widen its reach.
In addition to brokerage services, the company offers mortgage loan origination, servicing, and title and settlement services as part of a comprehensive real estate solution. It promotes an end-to-end digital platform that connects consumers with rental properties, further streamlining the moving process. The mission to redefine real estate in favor of consumers is underscored by its competitive commission rates, which are generally lower than traditional brokerages, as well as its strong online presence, which attracts a significant number of visitors.