BigCommerce is an innovative software-as-a-service (SaaS) platform that enables businesses to easily create and manage online stores. Their platform combines ease-of-use with enterprise-level functionality and flexibility, allowing merchants to customize their ecommerce solutions. BigCommerce supports a diverse range of business sizes, from small businesses to large enterprises, providing tools for store design, catalog management, hosting, and omnichannel integration with various online marketplaces and POS systems.
The company targets various market segments including enterprise clients with over $50 million in online sales, mid-market businesses, and small businesses. With a focus on 'Open SaaS,' BigCommerce offers a highly scalable platform backed by a wide range of APIs, allowing for seamless integration with third-party services. This positions the company uniquely in the ecommerce landscape, as they prioritize partnerships and integration over competition with adjacent categories, which enhances their value proposition for customers seeking comprehensive ecommerce solutions.