Brookdale Senior Living Inc. operates as the leading provider of senior living communities in the United States, managing 652 communities across 41 states, catering to approximately 59,000 residents. The company offers a variety of services including independent living, assisted living, memory care, and continuing care retirement communities (CCRCs). Brookdale's business model focuses on providing comprehensive, personalized care that allows residents to age in place, fostering connections and a home-like environment through healthcare, hospitality, and real estate expertise.
Brookdale's strategic priorities include enhancing occupancy rates, developing associates, and ensuring high quality of care to build trust with residents and families. The company is positioned to capitalize on growth opportunities within the senior living sector, fueled by demographic trends and a decline in new construction. Brookdale's extensive experience in the senior living industry, large geographic footprint, and diverse housing options intersect to create both operational efficiencies and a strong market presence, distinguishing it from smaller, local competitors.