CLX - Clorox Co /de/

The Clorox Company is a prominent global manufacturer and marketer of consumer and professional products, achieving net sales of $7.1 billion in fiscal year 2024. Their extensive portfolio includes well-known brands such as Clorox, Glad, Pine-Sol, Brita, Burt’s Bees, and Kingsford, among many others. With operations across 25 countries and sales in over 100 markets, the company distributes its products through various retail channels, including mass retailers, e-commerce, and specialty stores. Clorox is organized into four primary operating segments: Health and Wellness, Household, Lifestyle, and International. Each segment focuses on different categories of products ranging from cleaning supplies to food items, thereby catering to diverse consumer needs.

Clorox employs a strategic approach known as the IGNITE strategy, designed to drive innovation and bolster long-term growth. This approach prioritizes ongoing product development, digital transformation, and a streamlined operating model to enhance efficiency. Efforts in environmental, social, and governance (ESG) initiatives further demonstrate the company's commitment to sustainability and community impact. Despite facing challenges such as a recent cyberattack and inflation, Clorox has made significant strides in rebuilding its operations while continuing to develop new products and focusing on its core offerings to drive consistent, profitable growth over time.