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ZW Data Action Technologies Inc. provides internet advertising, precision marketing, and blockchain-based SaaS solutions mainly for SMEs in China.
ZW Data Action Technologies Inc. is a holding company that primarily operates through its subsidiaries in China, focusing on providing one-stop services in omni-channel advertising, precision marketing, and data analysis. The company also develops blockchain-enabled web and mobile applications and offers various software solutions, particularly in the Software-as-a-Service (SaaS) model. Its operations center around distributing search engine marketing rights, selling internet advertising space, and providing O2O advertising and marketing services to small and medium-sized enterprises (SMEs).
The company has shown a year-on-year revenue growth, generating approximately $30.59 million in total revenue for 2023, mainly from its core business segments that include internet advertising and related data services. Despite facing initial challenges due to COVID-19 which affected its rollout of blockchain applications, ZW Data has shifted strategies to enhance its technological offerings, demonstrating resilience and adaptability in a competitive market.
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