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John Deere is a leading manufacturer of agricultural, construction, and forestry equipment with a focus on technology and sustainability.
John Deere is a historic leader in manufacturing agricultural, construction, and forestry equipment, having been in operation since 1837. The company operates through four primary segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. Their business model revolves around integrating advanced technology and customer-centric solutions to help their clients optimize productivity and sustainability in their operations. The company aims to leverage its extensive experience and ongoing investments in innovative technologies to maintain a competitive edge in these sectors.
In recent years, John Deere has focused on its Smart Industrial Operating Model and Leap Ambitions, which emphasize advancements in production systems, technology integration, and lifecycle solutions. This framework aims to enhance customer value, improve equipment efficiency, and support sustainable agricultural practices. Additionally, the company offers financing services to both retailers and customers, further solidifying its comprehensive approach to meeting customer needs across its various product lines.
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