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Digimarc is a leader in digital watermarking technologies, enhancing product authentication and consumer engagement.
Digimarc, based in Oregon, is a market leader in digital watermarking technologies that enable the identification and authentication of physical and digital items. Their solutions, developed over nearly 30 years, address challenges in distinguishing genuine products in various sectors, including retail and government. The Digimarc Illuminate platform offers a Software as a Service (SaaS) model, facilitating advanced digital watermarking and dynamic QR codes, enabling brands to engage consumers and automate processes effectively.
Furthermore, the company has expanded its capabilities through the acquisition of EVRYTHNG, allowing for better product traceability and connection along the supply chain. Digimarc's product suite serves various business needs, from ensuring product authenticity to enhancing customer engagement and sustainable practices. Its primary revenue streams include software subscriptions and specialized services for both commercial clients and government contracts.
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