ETSY - Etsy Inc

Etsy Inc. is a specialized online marketplace that connects millions of buyers and sellers around the world, primarily focusing on unique handmade or vintage goods, as well as craft supplies. The company's mission, 'Keep Commerce Human,' emphasizes the value of human creativity and connections in commerce, positioning Etsy as a platform that champions independent artisans and small businesses. Etsy's principal marketplace, Etsy.com, is complemented by its acquisitions of Reverb, a marketplace for musical instruments, and Depop, a fashion resale platform, forming a 'House of Brands' to drive collective growth and community engagement.

The company employs a unique business model where its success is intertwined with that of its sellers; Etsy makes money when sellers do, creating a virtuous cycle of growth. In 2023, Etsy marketplace contributed significantly to the company's financial performance, generating approximately $11.6 billion in Gross Merchandise Sales (GMS), while also engaging in initiatives to boost seller support and enhance buyer experiences. By effectively leveraging technology for search and discovery, promoting personal connections between buyers and sellers, and focusing on sustainability, Etsy differentiates itself in the competitive e-commerce landscape.