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An online marketplace connecting consumers with insurance providers for a streamlined purchasing experience.
The company operates a leading online marketplace designed for insurance shopping, facilitating the connection between consumers and insurance providers, including both carriers and agents. Their vision is to leverage data, technology, and knowledgeable advisors to streamline the insurance purchasing process, making it simpler and more personalized for consumers. By offering a transparent marketplace that optimizes the performance of insurance carriers' marketing spend, the company aims to be the primary source for insurance policies online.
The company's revenue model is based on providing high-intent consumer referrals to insurance providers, selling these inquiries, and earning commissions on policies sold through their agency. With a substantial focus on property and casualty (P&C) insurance, they aim to capitalize on the highly fragmented nature of this market, where insurance providers spent significantly on marketing and consumer acquisition in 2021. The marketplace operates under a results-driven approach, harnessing proprietary data to improve consumer matching, enhance the shopping experience, and maintain a diverse array of insurance offerings.
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