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First Watch is a leading daytime dining restaurant chain specializing in fresh, made-to-order breakfast, brunch, and lunch.
First Watch Restaurant Group, Inc. is a pioneering daytime dining establishment founded in 1983. The company specializes in made-to-order breakfast, brunch, and lunch dishes, focusing on high-quality ingredients prepared fresh daily. They operate under a specific business model that emphasizes a single daytime shift, optimizing restaurant operations while catering exclusively to breakfast and lunchtime diners, which has led to impressive average unit revenues. They are committed to evolving their menu seasonally, featuring fresh juices, healthy options, and unique culinary offerings that resonate with their customer base.
With 524 locations across 29 states as of December 2023, First Watch sustains its growth through strategic restaurant openings and franchise acquisitions. Their business strategy includes significant investments in employee satisfaction through a “You First” culture, which has been shown to drive employee retention and customer service excellence. First Watch also emphasizes its community involvement through initiatives like sourcing coffee from women-led farms and contributing to pediatric cancer research, which enhances its brand loyalty and reputation in the market.
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