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Gray Television, Inc. is the largest owner of local television stations in the U.S., generating revenue primarily from advertising and retransmission fees.
Gray Television, Inc. is a leading multimedia company based in Atlanta, Georgia, recognized as the largest owner of local television stations and digital assets across the United States. With a presence in 113 television markets, the company reaches around 36% of U.S. television households. Its operating model primarily revolves around advertising revenue from broadcast and internet advertising and retransmission consent fees, supported by a diversified portfolio of affiliated stations that include major networks like CBS, NBC, ABC, and FOX.
The company emphasizes strong local programming and news coverage as a cornerstone of its strategy, which has enabled it to attain a leadership position in many of its markets. Gray Television operates in a highly competitive landscape that includes traditional broadcast and emerging digital platforms. Their strategic approach involves ongoing investments in local news, strategic acquisitions of television stations, and leveraging their large audience reach to negotiate better advertising rates and retransmission agreements. The firm also seeks to enhance revenue through innovative digital offerings and technological advancements in broadcasting.
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