MAR - Marriott International Inc /md/

The company is a global leader in the hospitality industry, operating, franchising, and licensing a wide array of hotel and lodging properties across various brands and price points. It emphasizes management agreements, with the bulk of its properties operated under such agreements rather than owned, representing less than one percent of its total system. The company segments its operations into U.S. & Canada, Europe, Middle East & Africa, Asia Pacific, and Greater China, allowing it to optimize resource allocation and reporting based on geographic performance.

As of the end of 2023, the company managed 2,096 company-operated properties and held 6,563 franchised and licensed properties, illustrating its extensive reach in both managed and franchised segments. It generates revenue primarily through management fees based on hotel revenues and profits, as well as ongoing royalties from franchised properties and services linked to its Marriott Bonvoy loyalty program. This strategic positioning enables the company to attract a diverse customer base, while leveraging technology and a strong brand portfolio to enhance customer engagement and satisfaction.