Latham, The Pool Company, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Specializing in fiberglass pools, Latham revolutionized the pool market with a direct-to-homeowner digital marketing strategy that creates demand and leads for its dealer network. The company boasts a broad portfolio of products, including pool liners and covers, and emphasizes quality and innovation while maintaining strong partnerships with its dealers to support their growth and education.
With over 65 years of experience in the industry, Latham's business model focuses on delivering high-quality swimming pools and enhancing outdoor living experiences for homeowners. By capitalizing on the increasing popularity of fiberglass pools over traditional concrete options, Latham positions itself as a leader in a growing market. The company continues to evolve its digital presence and brand recognition while investing in manufacturing efficiency and expanding its dealer partnerships to increase market penetration and enhance customer experiences.