XWELL is a global wellness company that focuses on providing restorative products and services primarily aimed at travelers. The company operates several brands including XpresSpa, which offers premium spa services within airports, and XpresTest, which had provided COVID-19 testing services but has since transitioned to other diagnostic services. Other segments include Naples Wax Center, Treat, and HyperPointe, which all contribute to XWELL's aim to enhance wellness experiences both in-airport and beyond. By rebranding from XpresSpa Group to XWELL, the company emphasizes its commitment to a broader wellness services platform, diversifying its offerings and expanding its geographical reach.
The company has established multiple wellness centers and spa locations in various domestic and international airports, aiming to take advantage of the increasing dwell time of travelers. XWELL has also identified growth opportunities outside airport retail through acquisitions, such as Naples Wax Center, positioning itself to cater to a wider customer base and incorporate various wellness services. This strategy reflects a keen understanding of evolving consumer demands toward health and wellness, as well as an ability to leverage existing platforms to enhance revenue across different channels.